Marketing & Agencies

Kill the reporting day. Keep the craft.

“Monday was a reporting day. Now it's a making day.”

Head of accounts · performance marketing agency

Agent 01

The Rollup Runner

Pulls every channel into one performance rollup and flags the anomalies worth a human look, before the client spots them first.

Worker multiplier9×Pulls every channel at dawn, flags what a scan misses.

How it works

The loop: Runs at 6am. Reads every ad platform export. Rolls performance into one sheet, flags anomalies. Posts before the client wakes up. Humans write the story.

What it needs:

Read: ad platform report exports
Write: the rollup sheet
Owner: your head of accounts
Spend cap enforced in the request path
Every run logged

Agent 02

The Brief Starter

Turns intake calls into first-draft creative briefs. Audience, angle, mandatories, deadline. Strategists shape instead of type.

Worker multiplier4×Drafts the brief off every intake call, same day.

How it works

The loop: Runs after every intake call. Reads the transcript and the client file. Drafts the creative brief. Posts it to the project board. A strategist shapes it.

What it needs:

Read: the call transcript folder
Post: the project board
Owner: your strategy director
Per-run spend cap, enforced
Audit log on day one

Agent 03

The Launch Scout

Watches competitor content and launches across your whole client roster and drops a weekly what-moved digest.

Worker multiplier6×Watches every competitor across the whole roster, weekly.

How it works

The loop: Runs weekly. Reads competitor channels across the roster. Logs new content and launches. Posts the what-moved digest on Fridays. Humans pick the counterpunch.

What it needs:

Read: the competitor watchlist
Post: #competitive in Slack
Owner: your head of strategy
Hard budget cap per run
Every scan logged

Multiplied capacity buys swings: the same team takes more shots at the work, and each one lands harder.

An example scenario. The multipliers are estimates. Your real numbers come from the Readiness Map.

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The Real Numbers

Enough ranges. Get your number.

Every number on this page is an estimate, because every company is different. The Readiness Map makes it exact: your workflows, your multipliers, your first agents, with names and owners.

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